& tonic...

I was in Dean & DeLuca a few months back and (quite literally) stumbled across Q Tonic, at something exorbitant like $4.00 per 5 ounce bottle. I understand that this is George W. Bush's America, and the rich are, indeed, getting richer, but is that really necessary? Do we need a premium tonic on the market? Does anyone need a premium tonic?
I bought a bottle and invited a few friends over, for a blind taste test, with and without gin. My completely unscientific sample rated the following tonics in the following order:
1. Whole Foods 365 Tonic Water
2. Boylan's Tonic Water
3. Canada Dry Tonic Water
4. Q Tonic Water
5. Hansen's Tonic Water
1. I feel incredibly dirty recommending Whole Foods' in-house brand of tonic water as capo di tutti capi, but it was the most balanced and effervescent of all the tonics we tried. It scores bonus points for being made with cane sugar.
2. I was utterly shocked that Boylan's scored as highly in our little group as it did. The first time I ever had Boylan's seltzer water, it reminded me of the first time I ever had New Jersey tap water at Newark Airport. It's not bad, just...different. Also made with cane sugar, Boylan's was overtly sweet on its own, but mysteriously mixed quite well with gin, and didn't overpower in any sense.
3. Canada Dry is the staple tonic water here in the States. (After the U.S. invaded Iraq, some forward-thinking Americans tried to ban all Canada Dry brands from being sold here, as Canada did not support said invasion. Irony being what it is, Canada Dry has been owned by the British and bottled in Texas for years.) The only way I can describe Canada Dry is by saying that I eat McDonald's once every six months or so. I know what it's going to taste like, I know it's going to be mass-produced and chemically tested up the wazoo (or "hooha", if that's your preferred nomenclature), but I'm not disappointed. Generally speaking, Canada Dry is my tonic of choice for that very reason. Biggest negative: made with high-fructose corn syrup.
4. Q Tonic. We thought it was bitter. And certainly not worth $4.00 a bottle. (Note: You can find them for $10.00/4-pack at Whole Foods, but you have to reach past the Whole Foods 365 tonic water to get to it.) Made with triple purified water, organic agave, Peruvian quinine (presumably from the bark of the cinchona tree, something for which I can only give hardcore brownie points), and a tiny frosted bottle reminiscent of a premium vodka. I appreciate the general spirit this was made with, but it did not make my particular group of drunks feel like jetsetting billionaires. Cisco, on the other hand...
5. Hansen's Natural Soda. No. It tastes like candy. And uses high-fructose corn syrup.

I appropriated the Israeli consulate's bomb deterrents to blurrily showcase my recycling.




